These are tough times...I think we all know that!
But, it's in times like these that we see the true character of people.
There are those who will only think of themselves, and we've seen a lot of that so far, and there are those who will open their hearts and minds and lead the way to a better future.
Yes, the world is in turmoil and people are scared, but it's how we deal with all of the negative stuff, that will determine whether we succeed and continue to grow, or fail.
This morning, Prime Minister Scott Morrison said "This Corona-virus will break out hearts, but it will not break our spirit".
Are You a Leader or a Follower?
Will you stand up and fight?
Will you Advance your troops to Victory, or will you Retreat and Surrender?
Or, will you hide in foxhole, hoping against all hope that everything will be OK and wait it out until the battle is over?
You have choices. What will yours be?
It's Not All Bad.
Really? No it's Not!
But how can you say that with all that's going on?
Sure, many businesses have and will continue to be affected more than others. Some will be taken to the brink and some will fall off the cliff!
But, those businesses that "think outside of the box" for new ways to attract and new ways to serve their customers will have a much better chance of surviving this crisis.
For just one minute, let's take a deep breath (breathe in... and... breathe out). Now. let's steel ourselves for the task at hand and move forward in a much more positive manner.
Good Things are Happening.
Firstly, the Australian Federal Government is releasing Billions of Dollars in Stimulus Packages and that means extra money in the pockets of your customers.
You will already have heard (assuming you haven't been hiding under a rock) the first round of stimulus is aimed predominantly at people who will spend it, that is pensioners, including people on Newstart, Disability, Seniors, Veterans, Family Tax Recipients, and so on. These recipients are a large portion of the population, and that brings many opportunities for your business.
Secondly, there's Small Business, just like yours, who will receive various incentives to purchase assets, there is tax relief, there is funds for apprentices, etc. There's much more detail in this part of the stimulus, but I'll leave that to the experts.
And, there is still much more Stimulus to come.
As I write this blog over the weekend and today, another $66 Billion has been released for the most vulnerable who receive Centrelink Benefits. Today, the Prime Minister has also stated that there will be much more to come as the need arises.
So, do you want to get your piece of it, or are you going to let others take it away from you?
Are You Ready?
Are you ready to stand up and fight for your livelihood?
Do you have a plan already in action, or are you planning to "wait and see"?
Now is the time to TURBO CHARGE your content marketing efforts and to stand out from your competitors.
Do you have a content marketing strategy to get you through to the other side?
No? Why Not?
If you fail to plan, you plan to fail.
I believe, that this is the worst time to stall marketing and promotion of your business. If you stop, you are virtually guaranteed to be one of the also rans, one of the used to be's.
And, that would be a huge waste, considering all he blood and sweat that you've put into achieving where your business is today.
What Message Are You Giving Your Customers?
What are you communicating to your customers and followers?
Are you being positive?
Are you communicating with them at all?
Do you send email promotions?
Do you offer them incentives to spend?
Are you telling them that you are ready and waiting for their business?
Or, are you portraying hopelessness and despair?
Yes, it may be difficult to be positive right now, I get that... I run a small business too.
But we must be a shining light in times of difficulty. It is our duty to spread positive vibes to all that we possibly can.
Positive behaviour spreads more positive behaviour, just like negative behaviour spreads more negative behaviour. You only need to watch the News, read the newspapers and watch social media.
Which behaviour will you choose?
What Kind of Leader are You?
Will you forge ahead and grasp victory from the jaws of defeat? Or, will you shy away from responsibility and concede defeat? You Have A Choice!
If you choose to Stand Up and Fight for your livelihood, for your staff and for your customers, and you need assistance with your Content Marketing, then you should contact me and let's create positive action and get positive results happening together.