Why would you want to hire a freelance copywriter?
Because Freelance Copywriters are AWESOME!
Ok, I jest a little here, but there are many great freelance copywriters in the web universe. You just need to know how to differentiate between the great and not so great ones, and which ones are a good fit for your business style.
So, what's the difference between a freelance copywriter and a copywriting agency?
Freelance copywriters are a nomadic bunch who travel to all parts of the world while they write to cover their travel costs. Well, that's what many of the marketing emails I receive say anyway. And, all you need is a laptop, and if you can string a few sentences together you are good to go. No Experience Necessary!
In reality, a freelance copywriter is more likely a one man/or woman band who works from a home office, is highly experienced, and has worked as a professional in one or more other industries prior to becoming a copywriter. They may also have run their own bricks and mortar or online businesses and they utilise all of those skills and experiences to create engaging and enticing copy for businesses just like yours. They've most likely walked a mile or two in your shoes.
Whereas, a copywriting agency is usually a large and clunky organisation with many employees, who will only work with big business who can afford them. A sweeping generalisation, I know, but there is a truth there.
A freelance copywriter will get to know you and your business.
A freelance copywriters' job is to know your business, how it works, what types of products and services you sell, what makes you different from others, how your business portrays itself and so on. They'll ask many questions to get into the "nitty gritty" details to understand all of the "ins and outs" of what makes everything tick, so they can write the absolute best copy that will set your business apart from all others.
A freelance copywriter only gets paid when the job's done.
A freelance copywriter only gets paid once they complete a copywriting project to the satisfaction of their client. However, most will require some portion of an upfront payment as a gesture of goodwill, trust and commitment of both parties and to ensure that you are serious about using their services.
A freelance copywriter has many adaptable skills.
A great freelance copywriter has spent many years honing their skills. An experienced copywriter is not only skilled in writing high quality and engaging copy but should also have great communication and interpersonal skills. Add to that, many copywriters may have previously worked in fields such as finance, legal, media, consultancy or similar which bring great life experiences and expertise.
A great freelance copywriter is not someone who has just decided "at the drop of a hat" to become a copywriter because someone told them, all they need is a laptop and to be able to string a sentence or two together.
How do you know you are dealing with a Quality freelance copywriter?
How do you know the difference between a great freelance copywriter and a bad one?
The simplest way is to ask for examples of their previous work. Actually, a quality copywriter will be upfront at the beginning and should make this easy for you, by showing examples on their own website. You can also take a look at the quality of their own blog and writing style to see if they are a suitable fit for your own business.
So, there it is. A great freelance copywriter should have these qualities:
I could go on, but that would be quantity over quality and great freelance copywriters don't do that!
I hope you enjoyed this post. Feel free to comment, as always.
In my last post, Smart Content Marketing Strategies for Promoting your Website - Part 1, I talked about creating content for your website that your followers will find useful, informative, helpful and powerful.
Next, let's take a look as the social sharing side of things.
Social Media is a powerful medium for sharing your content and is a great way to connect with people and promote your brand. Social sharing also gives your content maximum exposure.
Let's say you write a blog post on your website and it's a real beauty, you believe it's the absolute best piece of content that you've ever created. It's well written, it's informative, it's extremely powerful and it will make a difference to people's daily lives.
OK, It's a bloody fantastic work of art!!! Everyone needs to see it.
But you don't share it to social media! You've just missed a great and huge opportunity!
So, you've done all the things that you should; the content is optimised for search engines, it'll help to increase your website ranking, but unless it's shared socially, it's pretty much quarantined to your website blog and it's exposure will be minimal.
You can add social sharing buttons to your post and that will help if someone reads your post and likes it enough to share. This will help somewhat...it's a start, but not enough.
So, what happens if you share your post directly to Facebook and Twitter?
Firstly, you've just extended your contents' reach beyond people who find your post through search engines and your blog followers.
Secondly, you've further extended it's reach to people who like your Facebook page and Twitter account, and if you share your post on your FB feed it's just gone out to all your friends. Both of these groups will now potentially share it with their friends and so on...get the picture, yet?
And Thirdly, you have the option of paid promotion through FB and now can target people specially interested in your particular niche.
As you can now see, your "Work of Art blog" has extended its reach far beyond your website.
I'd call that a Big Win wouldn't you?
Imagine if you captured the attention of just one reader who has hundreds or even thousand of Facebook friends and Twitter followers, how great would that be?
By sharing this one little post through Social Media you've now created the potential for so many opportunities which may convert to more regular readers, more leads, more sales, more growth and more success.
So, if you aren't social sharing your content with others, why not?
Getting your website noticed takes time, effort and some amount of money. However, not everyone has a huge budget to promote their website, and even if you do, it takes more than simply throwing money at it to obtain long lasting results.
If you think that advertising is the best use of your $$$ then you'd be right to a certain extent, well at least until your website achieves a higher natural ranking by Google. The drawback however, is that as soon as you stop spending on advertising then your results quickly slip away.
So, what's the alternative, or more accurately what else can you do concurrently to get your website where it needs to be?
The answer is Content Marketing.
You need a smart content marketing strategy
What does a smart content marketing strategy involve? Let's take a look.
Understand your competitors
Identify who your competitors are, what they do and how you can be different to set yourself apart and to stand out among the crowd. A number of software tools exist which can help with this; some have free or low cost trials. Which ones you use in the long term will depend on your budget.Once you've checked out your competitors, base your web content strategy around how you can differentiate yourself from them, rather than copy what they do.
Ok, so does this blog post qualify as Smart Content Marketing?
Quality - Yes, well constructed and not too long
Helpful - Yes, provides some good tips about what to do
Useful - Yes, details may be used by others for their own content creation
Informative -Yes, helps to get the brainstorming happening and has links to good tools
Powerful - Yes, enough information without going too deeply and losing audience interest
As always, feel free to give your feedback. Without feedback from others how do we all know if we are meeting our customers needs and expectations?
In my next post I'll talk about the Social Sharing side of Content Marketing.
So, you have a great looking website...woohoo! You're off to really good start.
But wait, there's more! Isn't there always?
Having a beautiful and sexy looking website isn't enough...not by a long shot.
For one thing, you need to keep it fresh and exciting to keep the masses coming.
However, it doesn't stop there; you also need to think outside of your "website box" and include Social Media and Email as well.
I mean really, who wants beautiful and sexy with zero substance? Like any relationship, once the honeymoon is over and the gloss wears off, your tribe of loyal followers will soon get bored and look for gratification elsewhere, unless you put more effort in, i.e. Content Marketing.
Content Marketing is the perfect solution.
A great content marketing strategy may include such things as blogs, articles, how to guides, special offers, newsletters, Facebook or Instagram posts and so on.
OK, so let's look at the multitude of reasons for keeping things fresh and exciting through Content Marketing:
How is your Content Marketing Strategy?
Boring, Decidedly Average, Irregular at Best, or Completely Non-existent?
Would you prefer to cross your fingers and hope for the best?
Or, do you want to get real and do something about it?
If you answered the latter, you can reach me at my contact page and let's get this Content Marketing thing happening. Go You Good Thing!
Statistical Sources: Content Marketing Institute, Forbes.com
In my last post I talked about creating Pop Up forms as a simple way to Grow Your Email List for Free. The above form is a simple yet effective example.
Now let's have a look at some of the things to consider when you create your own Pop Up form, but before we begin you will need one other extremely important thing.
A Bulk Emailing Platform
You'll need a Bulk Emailing platform aka Email Marketing Software to automatically capture visitors details; there are great platforms which start out with free plans, such as Mailchimp or HubSpot, or you can go with one of the many paid options.
See PC Magazine's list for Best Email Marketing Software for 2020, which includes free and paid options.
11 Essential Things to Consider When Creating a Pop Up Form
Ok, let's get down to the juicy bits, shall we?
Follow these rules and you'll be well on the way to receiving more new customers than you can handle. Here we go:
There it is. The list looks a bit long but if you follow these rules and best practices you'll be getting new subscribers and cashing in, in no time at all.
If you enjoyed this post and got some good juicy bits out of reading, please feel free to share or leave your comments.
Have you ever checked your website analytics and thought "Wow" lots of people have visited my site but my level of sales "just don't cut it?"
Well, there may just be 2 very simple things that you're not doing, which can create the potential to grow your sales ten-fold. And by simple, I really do mean Simple.
Do you ask the question?
What question is that? Ok, here's the answer...
"Do you consent to us sending you marketing material from time to time?" Defaulted to "YES".
Make it Part of your Checkout Process
If you sell online, this is a very simple thing you can do as part of the checkout process.
All you need to do is to include a checkbox with the boxed already ticked "YES", and since the question is defaulted to "YES", customers hardly ever untick the checkbox.
Pop-up Forms gets you potential customer details
How frustrating is it, when you can see many visitors every day hopping around your website and there is no way for you to know who they are and how to contact them?
Yes, it's Extremely Frustrating!!!
And the thing is, many visitors who arrive at your website are interested in what you have to offer, but they're not quite ready to buy, just yet.
If only, you had the opportunity to talk with them, to turn them from stone-cold, to luke-warm and then hot and steamy, you just know you could turn them into a customer.
Creating a simple Pop-up form allows you the opportunity to do just that!
Pop-up forms, aka "Opt-in form" or "Sign-up form" are a great way to obtain visitors contact details. Their first name and email address is all you need. Once you have these basic details and their permission for you to contact them, you can quite happily market your products and services to them.
Of course, you do need to include the necessary disclaimers confirming that you won't use their information for any other reason than what you stated.
Create an Incentive with Pop-Ups
Potential customers will only part with their precious details if there's something in it for them, so you need to create an incentive.
Some quick ideas may include:
Here's a very simple and effective example of a Pop-up form which "hits the mark".
Free shoes? Now, who can resist free shoes?
To learn more about Pop-up forms and what to do next, once you receive a potential clients' details, take a look at this blog. The 11 Most Essential Things to Consider when Creating a Pop-Up form.
A Hassle-Free Service for Business Owners
Web Content Writing was created as a hassle-free copywriting service and information tool for businesses, like yours.
Through my high-quality copywriting service, I help businesses to attract more customers to their website and other online media, plus you'll also find useful information and tips through my blog. The tips are free, so why not take a look see. You just might find some gems that you can use to maximise peoples attention and get them to stay longer, once they actually arrive at your website.
Dedication to Creating Great Content Takes Time
Businesses take time to set up, to get established and to grow over time. To build your customer base and followers, and to continue to grow well into the future, it really does takes a lot of dedication.
Regardless of how mature your business is, its vitally important to commit to creating new content on a regular basis to attract new customers. It's also highly important to ensure your efforts give you the best bang for your buck.
Ongoing and regular content continues to do both; bringing you new customers and providing great value for your dollars.
Over the years I've managed my own websites, online businesses, Facebook Pages, Pinterest accounts and more, and still do. Keeping all these things up to date all take time and can be difficult to maintain, especially while being so heavily involved in the day-to-day operations of your own business.
So, when I say that I understand what you're going through in your own business, I really do mean it!
You Can't Know and Do Everything
In the beginning, much of the time I managed doing most things by myself with Zero Outsourcing, but taking that approach meant that it took much longer to build my businesses from the ground up. Eventually, I had to utilise the skills of others; skills that I didn't possess myself, or skills that I didn't have enough time to learn.
Maximise your time and effort around your own expertise, and outsource the rest.
Time!!! Is There Ever Enough?
Utilising the skills and expertise of others means that more complicated and time consuming tasks, which don't come naturally to you, can be completed more efficiently and with a lot less hassle, rather than trying to do everything yourself.
By the way, I still Outsource for my own business on occasion when I find it necessary to do so. And, so should you!
So, there you have it.
Web Content Writing was created for YOU so you can "Get The Word Out" about your business with much more efficiency, allowing you to concentrate in the things that you're great at....spending time talking to your customers.
Not stuck in front of your computer writing copy.
If you want a hassle-free copywriting service for creating engaging and customer attracting content, then you know what to do...contact me.
Let's talk and discover what we can achieve together. Reach me at my Contact Page.
Well…I kind of fell into it!
Actually, it all started about 20+ years ago.
I began learning the craft of writing effective copy as a necessity while working as a loans manager for a very successful mortgage broker.
At the time, I couldn't even string an engaging sentence together to save myself, and since part of my job required me to write to customers on their own wave length...it was time to learn.
Learning to Relate to Different Audiences
Prior to that time, I had only ever written to solicitors, using their jargon in order to professionally communicate with them, and to not sound too stupid while doing it.
Since they like to use words like prima facie, without prejudice, contemporaneously, forthwith, hereto, and numerous other complex words that only they understand (apologies to any solicitors reading this post), that type of writing simply wasn't going to cut it with the customers.
Not only did I need to write in a language that customers could understand, I also needed to write with a positive and upbeat manner to reassure customers, since most were first time investors with a very limited comprehension of how the world of finance and investment worked.
So, a friendly, everything is just great, never an issue approach was required to keep customers feeling confident and assured that they had made the right choice.
Learning to Write for Money
Since then, my finance career took a few twists and turns and eventually morphed into me heading down the path of becoming a copywriter about 6 years ago.
In the beginning, my mate who is a copywriter, asked me to handle some overflow of work for them at a time they were extremely busy.
About the same time, I started creative copywriting and blogging for my own online organic medicinal herb and herbal tea e-commerce store. That's where I really got a very good grasp of what engaging and effective copywriting was all about.
That venture, I sold a few years ago to a lovely couple with a passion for natural and alternative therapies.
What I've Learned Now Helps Others
Now, my focus is solely to help other businesses, just like yours, to grow and prosper through high-quality, engaging copywriting for their websites, blogs, social media and other digital content.
Being a freelance copywriter I write for whoever needs me, sometimes I write for agencies while other times I write directly for customers and small business owners.
My customers are quite an eclectic mix of those who run brick and mortar retail stores, service businesses such as accountants, builders, tradies and landscapers who have an online presence for lead generation to support their core business, and businesses which are purely online only.
I've helped many business, just like yours, to assist them in achieving greater levels of new customers.
Let me know how I can help your business.
Why not take the first step and head on over to my contact page.