Consumers are in Negative Mode. How Small Business Owners Can Create Trust and Positivity with Content Marketing.
Building trust and positivity around your brand and towards consumers is the single most important factor to building and sustaining business success.
As consumers, when we think about the kinds of people, businesses, or organisations that we trust, it’s pretty easy to quickly count on one hand which ones we don’t. On the other hand, it may not be quite as easy to recall the ones that we do trust.
Why is that?
It seems increasingly common these days that the scales have leaned towards the negative.
In my humble opinion…
There appears to be an ever-increasing number of negative factors building:
And I'm sure you can think of many more, right?
With all of this negative behaviour cast upon us from many different directions, it has the potential to escalate and create a community’s collective aura of distrust among its consumers.
So, if we live in a world of negativity, how do we become agents of trust and positivity?
As small business owners, like you and me, it’s our responsibility to firstly not buy into the negativity ourselves “just don’t watch it, turn off the T.V.”, and secondly to combat this negativity with an attitude of creativity and positivity.
It’s up to us to instill trust and bring belief back into consumers hearts and minds that the world in general, and of business, is a pretty darn great place to be.
There is much to be positive about once we take off the negative blinkers.
And we can achieve this positivity through Content Marketing.
Through Content Marketing we have the opportunity to share positive stories and experiences. We can tell our customers all about the great things happening in our businesses, and we can tell customers how they will benefit when they deal and transact with us.
Do you want your business to be an Inspirational Light of Trust and Positivity?
Did you know that consumers no longer trust ads?
Now, before we get into the benefits of content marketing, look at some tips and tricks, some examples, whether to outsource and so forth, let me quickly ask you this.
Did you know that consumers no longer trust ads on the Internet?
Do you know why?
Here’s the answer!
People have become extremely tired and frustrated at being deceived by ads, with the number one complaint being:
Advertisers purposely create a deceptive headline to entice consumers to click on their ad, otherwise known as “Clickbait”. But once they click, only then does the consumer realise that the resulting website is not relevant to what the consumer was searching for.
As a result,
Add to this,
Admit it, you avoid ads too, don’t you?
Instead, people much prefer to click on the “trusted” organic search results provided by Google.
As a small business, gaining Google’s trust is hugely important, even more so than gaining the trust of potential customers.
Once you become trusted as a legitimate source within your niche, not only does your websites’ ranking improve dramatically, so does the level of trust from consumers.
And trust equals increased business profitability.
Do you want your small business to be more visible, more trusted, and more profitable?
How do I become a trusted source according to Google?
It’s by playing the long game that is Content Marketing. Content Marketing has much more potential to provide larger, more consistent, ongoing, and lasting results compared to paid advertising.
You know yourself…
When you enter a search phrase into Google you want the best and most relevant result, Right?
So that’s what Google returns to you. The source of most relevance.
That’s why Google loves websites that produce highly valuable, relevant, and consistent content that people want to read and share.
However, Google also wants to know that your website is going to be around for the long term and that you’re not merely the next “Johnny Come Lately”.
This is what Content Marketing does.
It helps good ol’ Google and potential customers to find you, trust you, and set you up as the authority in your chosen niche.
Oh, and to show up in the search results ahead of your competitors too.
Sometimes, all it takes is for one great article or blog post aimed at your “clearly defined audience” to “hit the right spot”.
Imagine, if your article finds that one person, or that person who is already on your customer list, and they have 100’s or 1000’s of friends on social media who they share your article with and recommend your business as “The One”.
This happens more than you’d think, creating ongoing and lasting results for little or no cost.
Oh, the possibilities!
Do you want to Build Trust with Google and your Potential Customers?
5 Huge Benefits Why Small Business Needs Content Marketing
Here are 5 great reasons to invest more effort into content marketing.
For more evidence, take a look at this article: Does Content Marketing Work for Aussie Small Business?
Do you want more leads, more conversions, and more Google Love?
16 great tips for creating valuable content regularly
Are you feeling inspired to create and distribute more valuable, relevant, and consistent content yet?
Let’s see what a basic content marketing schedule might look like for one month:
Week 1 – Send email newsletter to your existing customer list (assuming you have a customer list…if not, why not? See how to build one here) to let customers know what’s happening in your business, and what to expect from you for the upcoming month.
Week 2 – Send email announcement as promised in Week 1, for a Special Promotion or Sale on specific popular items, or a Special Event.
Week 3 – Share information on new and exciting products/services coming to your business soon. Create anticipation and excitement.
Week 4 – Write an article for your websites’ company blog about a specific product, a “how to guide”, share a story about customer experience, a staff event, etc. Share this article to your customer email list, and on social media as well, thereby creating the potential to be read and shared many times over, i.e. goes viral.
Sounds so much easier to outsource your content marketing to a copywriter, rather than having to do it all by yourself.
Wouldn’t you agree?
What are the 8 main benefits of outsourcing your content to a copywriter?
All Really Great Stuff, I Reckon! What Do You Think?
Do you want your Content Marketing Strategy and Content Creation to be Easy?
Thank you for making it to the end of this blog post.
My hope is that upon reading this you are feeling:
My name is Brett Riley and I’m a Freelance Copywriter.
I help small businesses, just like yours, to develop Content Marketing Strategies, and Content Creation and Distribution, so they can build trust and authority within their niche and gain more leads and conversions to increase business profitability.
Tell me how I can help you, here. When you click the link, you’ll arrive at my websites’ contact page.
So, feel free, go ahead, and click away.