Have you ever checked your website analytics and thought "Wow" lots of people have visited my site but my level of sales "just don't cut it?"
Well, there may just be 2 very simple things that you're not doing, which can create the potential to grow your sales ten-fold. And by simple, I really do mean Simple.
Do you ask the question?
What question is that? Ok, here's the answer...
"Do you consent to us sending you marketing material from time to time?" Defaulted to "YES".
Make it Part of your Checkout Process
If you sell online, this is a very simple thing you can do as part of the checkout process.
All you need to do is to include a checkbox with the boxed already ticked "YES", and since the question is defaulted to "YES", customers hardly ever untick the checkbox.
Pop-up Forms gets you potential customer details
How frustrating is it, when you can see many visitors every day hopping around your website and there is no way for you to know who they are and how to contact them?
Yes, it's Extremely Frustrating!!!
And the thing is, many visitors who arrive at your website are interested in what you have to offer, but they're not quite ready to buy, just yet.
If only, you had the opportunity to talk with them, to turn them from stone-cold, to luke-warm and then hot and steamy, you just know you could turn them into a customer.
Creating a simple Pop-up form allows you the opportunity to do just that!
Pop-up forms, aka "Opt-in form" or "Sign-up form" are a great way to obtain visitors contact details. Their first name and email address is all you need. Once you have these basic details and their permission for you to contact them, you can quite happily market your products and services to them.
Of course, you do need to include the necessary disclaimers confirming that you won't use their information for any other reason than what you stated.
Create an Incentive with Pop-Ups
Potential customers will only part with their precious details if there's something in it for them, so you need to create an incentive.
Some quick ideas may include:
Here's a very simple and effective example of a Pop-up form which "hits the mark".
Free shoes? Now, who can resist free shoes?
To learn more about Pop-up forms and what to do next, once you receive a potential clients' details, take a look at this blog. The 11 Most Essential Things to Consider when Creating a Pop-Up form.