Rollercoaster Riding is a perfect metaphor for both life and business, don’t you think?
As it suggests, hopping on for the ride may just come with many ups and downs and twists and turns, it may spin your head around in circles (hopefully not like Linda Blair from The Exorcist), knock the stuffing out of you, be full of exhilaration, scare the hell out of you, fill your heart with many great and memorable moments, and sometimes might even bring huge disappointment.
But, isn’t that part of the excitement? Well, I think so!
As you read through this post, although I’m writing about my own rollercoaster ride, it’s as much about you as it is me, and it’s my hope that you’ll see my experiences as your own experiences, and that you’ll be able to apply them for your own benefit too.
As a freelance copywriter and from my life in general, I’d have to say that I’ve experienced just about all of the above events and emotions and will continue to do so, without a doubt. And you know what? You probably will too.
But I wouldn’t change it for the world.
My rollercoaster ride has made me who I am today (yeah, that’s what they all say), and I’m just beginning to understand and appreciate that every moment has been a lesson.
As a small business owner, just like you, the realisation comes that nothing is ever certain in life, or in business,
And guess what? That’s a good thing too!
Uncertainty creates many potential opportunities
Uncertainty brings about many surprises, and that makes life much more interesting, doesn’t it? If not, somewhat more challenging!
Sometimes it’s so stressful that you think, Wow, this is out of control and I’m not sure I can do this anymore,
Hey, but just as often uncertainty brings about fantastic opportunities and greatly rewarding experiences.
Prefer boredom or excitement?
Both life and business would be rather boring and unfulfilling if we take the safe route and never ride the rollercoaster, wouldn’t it?
If we choose to never step on board, we’ll likely be much safer and feel more secure, but at the same time, we’ll probably feel as though we missed out, somehow.
Some rides will go as planned and you’ll yell out, “wahoo I really loved that, let’s do that again”,
And others probably won’t, and you’ll think, “ouch that hurt, let’s just call that a oncer, shall we?”.
But you’ll never know if you fail to take that first tentative step, right?
Where it all started for me
When I began, my desire to write arose long before I became an insomniac copywriter. I had an unfulfilled need to express myself with words but had no idea where to start or how to achieve my goal.
By the way, my insomnia doesn’t stem from being a copywriter. It actually derives from a night-shift job while taking a sabbatical from copywriting some years ago. Since then, my normal sleep patterns have never returned. Mind you, there’s a big advantage in this, as I tend to write mostly while others are asleep. Ah, such peace and quiet.
At a young and tender age, my conservative family drummed into me that a safe and secure job was the most important priority in life. So, believing that, I actually started out, working in banking and finance because, it was safe and secure, and income was virtually guaranteed, but it also left me feeling stifled (aka, it was as boring as bat shit). Everything was highly regulated, and creativity was not generally encouraged, rather it was frowned upon (“no, that’s not our policy”, thank you Mr. Bank Manager).
Anyway, I gained much knowledge and learned a lot of useful skills, made many great life-long friends, but I eventually realised that it just wasn’t for me. I say, eventually! (the family was still in my head).
Once I left that world behind, I didn’t immediately start out on a copywriting career, well not directly.
Taking the alternative route
Being a big believer of alternative therapies (what? you must be crazy! …there goes that family again), I began selling medicinal herbs and herbal teas online, firstly on eBay and then later I upgraded to a full eCommerce website.
While I made a profit, it was never going to provide a great living, unless I was willing to upscale to such a degree that I’d have to risk absolutely everything (ah, no thanks). I also became allergic to the dust residue of some herbs.
Additionally, at the time, I had neither the resources nor the risk appetite, so I sold the business for what it was worth and moved on.
But I did learn many great lessons about copywriting, SEO and Content Marketing. Plus, Plus, Plus!
Keeping on Riding
Owning my online herb and tea business and becoming a freelance copywriter has been a wild ride that’s for sure, but that experience upon my journey has been invaluable. Additionally, it’s given me a much deeper empathy and understanding towards how other fledgling business operators, just like you, must feel as you start out on your own path. Walk a mile, as they say.
As it is for any new venture, stepping up to ride never takes you in the direction that you expect (oh no, really?).
Sure, there’ll be ups and downs, your stomach will be in your mouth (hopefully no vomit…whoops, I just stepped over the line, didn’t I?), your head will spin out of control (I refer you back to our friend Linda), you’ll need to learn how to cope with each barrel roll and twist and turn (stop it , you’re scaring me!),
And like me, you’ll likely make a lot of mistakes (shush, don’t tell anyone).
One of the biggest lessons I’ve definitely learned is that it’s not always easy going. Actually, it can be really bloody difficult.
Sometimes I wanted to get off when it all got too hard. And I did, at times (ya big sook).
Most Importantly though is this. If you have the stomach to go just one more ride, most likely you’ll come out the right way up.
Riding my ups and downs (don’t be rude, this is a family show)
Here are just a few of the lessons and experiences my rollercoaster journey of discovery has taught me (oh, I’m starting to sound like a guru…well you’re not, so stop it , be serious and just get on with it):
Just beginning to enjoy the ride
Even though I’ve been copywriting now for quite a few years, one of the best things that I’ve discovered is that my journey as a copywriter has only really just begun.
Each day I learn new skills, and that’s because I’m open to it, to be a better copywriter, at any opportunity.
I’m more skilled as a copywriter than I was 5 years, 2 years, or 1 year ago. I’m even better than I was last month. My learning is never-ending.
And when we look for ways to improve, sometimes the universe responds kindly and other times, not so much. But if you look hard enough and believe that good things will come to you, you can find good people whose predominant purpose is to help others, just like me and you. Well, that’s comforting!
My firm belief is to pay that positivity forward whenever I’m able.
Finding the right people to hold your hand
Just a few of the great people who have each helped me in many different ways:
So, how is your own rollercoaster ride treating you? Have you stepped on yet?
Are you up for an exhilarating challenge?
Do you feel like taking a little risk, perhaps?
Huh, huh, do ya?
If you're ready to take that first step, but you don’t know where to start, or you just want someone to hold your hand as you ride, then you can find me right here!
Or, if you want to see more about me, or read my other blogs, give it a big ol’ click here.
Catch you on the ride.
Bye for Now (but not for ever, I hope).