Getting your website noticed takes time, effort and some amount of money. However, not everyone has a huge budget to promote their website, and even if you do, it takes more than simply throwing money at it to obtain long lasting results.
If you think that advertising is the best use of your $$$ then you'd be right to a certain extent, well at least until your website achieves a higher natural ranking by Google. The drawback however, is that as soon as you stop spending on advertising then your results quickly slip away.
So, what's the alternative, or more accurately what else can you do concurrently to get your website where it needs to be?
The answer is Content Marketing.
You need a smart content marketing strategy
What does a smart content marketing strategy involve? Let's take a look.
Understand your competitors
Identify who your competitors are, what they do and how you can be different to set yourself apart and to stand out among the crowd. A number of software tools exist which can help with this; some have free or low cost trials. Which ones you use in the long term will depend on your budget.Once you've checked out your competitors, base your web content strategy around how you can differentiate yourself from them, rather than copy what they do.
Ok, so does this blog post qualify as Smart Content Marketing?
Quality - Yes, well constructed and not too long
Helpful - Yes, provides some good tips about what to do
Useful - Yes, details may be used by others for their own content creation
Informative -Yes, helps to get the brainstorming happening and has links to good tools
Powerful - Yes, enough information without going too deeply and losing audience interest
As always, feel free to give your feedback. Without feedback from others how do we all know if we are meeting our customers needs and expectations?
In my next post I'll talk about the Social Sharing side of Content Marketing.