In my last post, Smart Content Marketing Strategies for Promoting your Website - Part 1, I talked about creating content for your website that your followers will find useful, informative, helpful and powerful.
Next, let's take a look as the social sharing side of things.
Social Media is a powerful medium for sharing your content and is a great way to connect with people and promote your brand. Social sharing also gives your content maximum exposure.
Let's say you write a blog post on your website and it's a real beauty, you believe it's the absolute best piece of content that you've ever created. It's well written, it's informative, it's extremely powerful and it will make a difference to people's daily lives.
OK, It's a bloody fantastic work of art!!! Everyone needs to see it.
But you don't share it to social media! You've just missed a great and huge opportunity!
So, you've done all the things that you should; the content is optimised for search engines, it'll help to increase your website ranking, but unless it's shared socially, it's pretty much quarantined to your website blog and it's exposure will be minimal.
You can add social sharing buttons to your post and that will help if someone reads your post and likes it enough to share. This will help somewhat...it's a start, but not enough.
So, what happens if you share your post directly to Facebook and Twitter?
Firstly, you've just extended your contents' reach beyond people who find your post through search engines and your blog followers.
Secondly, you've further extended it's reach to people who like your Facebook page and Twitter account, and if you share your post on your FB feed it's just gone out to all your friends. Both of these groups will now potentially share it with their friends and so on...get the picture, yet?
And Thirdly, you have the option of paid promotion through FB and now can target people specially interested in your particular niche.
As you can now see, your "Work of Art blog" has extended its reach far beyond your website.
I'd call that a Big Win wouldn't you?
Imagine if you captured the attention of just one reader who has hundreds or even thousand of Facebook friends and Twitter followers, how great would that be?
By sharing this one little post through Social Media you've now created the potential for so many opportunities which may convert to more regular readers, more leads, more sales, more growth and more success.
So, if you aren't social sharing your content with others, why not?