Buying an open plane ticket and filling a backpack full of clothes may work if you’ve decided to travel the world on your journey of personal self-discovery.
But starting out on a new small business venture requires an entirely different approach. You’re going to need Clarity, Planning, Focus and Connection.
Clarity to Achieve your Goal
Clarity means that you’ll need to understand where you are going, what you want to achieve and how you’ll arrive at your small business destination. You’ll need to ask yourself a number of questions and document the answers, in order to gain clarity.
Maybe you want to be your own boss, or you have a need to serve the community in some way, or you just have a great idea and want to make squillions of dollars. Whatever the reasons, this is where you’ll discover them.
Planning to Succeed
OK. So, you’ve done some deep soul searching, you’ve put aside the “far out there” ideas (for now) and you have a brilliant vision for the core of your new business concept. And that’s Great, but now’s the time to make a plan.
The old adage, “If you fail to plan, you plan to fail”. Yes, I know it’s a boring, over used quote but it will always hold true. While it may be all fine and dandy to “wing it” when you’re backpacking around Europe, that approach won’t get you very far if you’re intending to start up a new business. You need a robust plan.
And to help put your plan in place, initially you’ll need to consider the following questions and more, and they’ll differ depending on the type of business you want to start up:
If you're opening a bricks and mortar store.
Also, regardless if you run a shopfront or purely Online business.
Sounds like a lot to think about doesn’t it?
Well, yes there is a lot to consider before commencing a new business, and the above list is by no means complete.
However, getting through a long list can be quite easy, if you remember that the key is to not let the overall process overwhelm you, and to take one step at a time!
If you can provide yourself with good, solid, and clear answers to these questions, you’ll be well down the track into your planning stage in readiness to commence your new small business.
“How do you eat an elephant? One bite at a time!” (apologies to vegetarians and World Wildlife Fund supporters)
Maintaining Focus and Avoiding Distractions
You’ll have many things, people, or habits that distract you from achieving your goals.
Friends and family will happily tell you that you can’t do it and will have many negative stories or so called “Facts” to back their argument. They usually go something like this:
“I know a guy who started his own business and he lost everything; he lost his home, his wife left him, even the dog disowned him”
“One of my mates has a mate who got ripped off by his supplier. He couldn’t pay his loans, and he went into deep depression and he killed himself”
I’m not joking…this is what your closest family and friends will tell you in their attempt to “protect you” from making the same mistakes. And, sometimes they’ll do this because they never had the courage to follow their own dream, so they don’t want you to achieve yours either.
Let me tell you this. If you have these types of negative people around you, don’t even bother talking to them about your vision. Find someone who has no ulterior motives, someone who will encourage you to succeed. Look for a mentor, or at least someone you trust, to bounce your ideas off.
When commencing a new small business there’ll be many, many things to get done and at the same time, equally as many distractions that will try to keep you from get where you want to be.
In order to remain focused, the trick is to understand your shortcomings, your procrastinations, the people who will try to stop you, the negative influencers, and your timewasters.
Put down that phone, stop looking at social media every 5 minutes, it doesn’t matter who’s doing what, what photos they have just shared…it’s all there at your fingertips and it’s all distracting you from your focus of achieving our goals.
You’ll have many ideas; some great, some not so much, and some integral to get your business up and running as quickly as possible. There’ll also be many that can be put on the back burner until later, ones that will add to and compliment your business, but they can wait, for now.
Focus on what’s important and essential, right at this very moment.
Don’t Let Shiny Things Distract You From Achieving Your Goal!
Connection to family and friends
Although you need to remain focused and free yourself from unnecessary distractions, this doesn’t include the ones you love. Family and friends will still require your time and presence in their lives, and deservedly so. And, you’ll need theirs too. “All work and no play make Jack, or Jill, a very dull boy or girl.” Oops, there’s another crappy old quote. It still remains true too.
You’ll need downtime to avoid burnout, and you’ll need to spend time away from your business. That’s the importance of remaining connected with your family and friends.
But you need to be aware, there is a big difference between spending precious time with your loved ones and to use them as an excuse to lose your focus.
Keep your eye on the prize.
7 of the most important things you’ll need to do
Once your small business has achieved “lift off” you’re on your journey.
To build a profitable and sustainable business that will last well into the coming years, you’ll need to be proactive and live the dream. You’ll likely work harder than you’ve ever worked before, but that’s OK because it’s your dream, not someone else’s. You’ll require bulldogged tenacity and intestinal fortitude and put in more effort than you thought you’d have to.
With that in mind, here’s a short list of actions you’ll need to take:
Got No Money for Marketing?
Not everyone has a huge marketing budget, especially when starting out. But that doesn’t matter as much as you’d think, because there are many other methods to market your new small business that’ll cost absolutely nothing, except maybe your time.
But it’s also enjoying it and loving it, because it’s all yours!
Well that’s about it for this rather long post. Thanks for reading it. I hope you made it all the way through. Comments are always welcome.
By the way, I’m a Freelance Copywriter and I help new and established businesses, through professional, enticing, and creative content for websites, social media, content marketing, email marketing and so on. See my Portfolio.
Ask me how I can help you with your small business venture, right here.