An SEO Copywriters’ job is to write website copy that attracts customer traffic, informs and engages the reader and increases your website ranking and visibility with Google. In a nutshell, these are an SEO Copywriters’ main objectives.
So, how do they do this?
They create content right across your entire website, from the copy itself, to page descriptions, meta descriptions, keywords, choosing appropriate high-quality images, SEO titles, through to optimising of actual web-page content and blog posts.
When an SEO Copywriter creates content for your website, they will consider your particular niche, your business style and tone, and content readability to ensure that the content will keep your targeted audiences’ interest.
Therefore, depending on the type of business that you operate, the content must reflect the style and tone to attract, inform and persuade the reader.
So, as an example, if you were to operate an accountancy firm vs. a retail store that sells children’s toys and games, then the style and tone of the website content for each type of business would be entirely different.
Keywords and Keyword Phrases
They will also help you research keywords and keyword phrases, which put simply, are the words that people enter into search engines when they want to ask a question or wish to find a solution to a problem.
The aim of the SEO Copywriter is to have you show up at the top of search results as “the go to guy or girl” who has the answer to the question, or who solves the readers problem.
If you are unsure or unfamiliar with how keywords work and which keywords you should use, they will research and guide you to help you choose keywords that will assist your website to compete with more highly ranked websites.
Using the accountant firm above as an example:
Let’s say that the accountant is located in the suburb of Mossman Park, Sydney, or they want to attract clients who predominantly live in that suburb and the surrounding area, the keywords could look something like this: “Personal and Business Tax Accountant Mossman Park”.
Using the longer keywords or keywords phrase of “Personal and Business Tax Accountant Mossman Park”, is more specific and relevant to the accountants’ service area and type of client that they want to attract. Being more precise helps to reach a specific target audience, rather than generic keywords such as “tax accountant Sydney”.
Using the latter, “tax accountant Sydney”, which is a shorter and more generic keyword phrase may attract a larger reader audience to their website, but they will be far less targeted.
So, as a result, since the City of Sydney is so large and widespread, and if a reader is from a Western Suburb, which is many miles away from the accountants’ location, they are highly unlikely to utilise their services.
As you can see, choosing the correct keywords is vitally important to attract the right audience to your website. And, attracting the right audience will also result in a much higher percentage of people who will take action, that is, ask for more questions, request further information, or purchase your products and services.
Optimising Content So You Hardly Notice
An SEO Copywriters job is to create and optimise copy, based around these carefully chosen keywords in order to help Google and people to find your website, and once people arrive, to engage them so they stay longer.
The art of good SEO copywriting is to create content or copy, so when a person reads it, they would not even notice that the content has been optimised for search engines.
The content also needs to strike a delicate balance between the needs and tastes of your audience and making it as easy as possible for search engines. Therefore, the copy must flow logically and smoothly to keep the reader engaged, rather than being so stuffed full of keywords, simply for the sake of mentioning them as many times as possible, that the content becomes difficult and cumbersome to read.
The quality of the content can be judged by its ability to engage, inform, persuade and convert, and whether it is shared.
SEO Copywriters are a Valuable Asset
For any business, whether it’s a solely online business, or a brick and mortar store who has an online presence, an SEO Copywriter is a valuable asset to any business that wants to grow.
Because they are specialists in researching your competitors, assisting you in finding ways to help you stand out above your competitors and they create content to attract, inform and engage readers so you can convert them into paying customers.
This holds true, for not only new customers but existing customers too, because SEO Copywriters also have the skills to assist you in maximising your existing customer base through Content Marketing Strategies.
So, why is SEO Copywriting So Essential?
SEO Copywriting is essential because it helps your business to increase its visibility by improving your websites ranking on the Internet, plus it also helps to attract readers and encourage them to become customers who will buy your products and services.
Add to this, that since the purpose of SEO is to increase your websites’ ranking naturally without spending a lot of money, it can be a very cost-effective tool to build trust and authority in your brand.
Without effective SEO copywriting, the chance that your products and services will get in front of the people who want or need them is extremely slim, unless you are prepared to spend big on advertising.
Remember this. Each piece of high-quality SEO content that you create on your business website, or social sharing sites, is a little hook that increases your visibility, and builds your trust and authority on the web.
That’s why SEO Copywriters are valuable to any business that wants to grow, because they create many advantages for businesses that utilise their services, verses businesses that do not.
OK, Let’s Do a Quick Wrap Up then.
What does an SEO Copywriter do and how can your business and its website benefit from utilising their many skills?
If you think that your website could benefit with the assistance of an SEO Copywriter to help your business to grow and prosper, then you should head on over to my contact page, and let’s talk about it.