Why would you want to hire a freelance copywriter?
Because Freelance Copywriters are AWESOME!
Ok, I jest a little here, but there are many great freelance copywriters in the web universe. You just need to know how to differentiate between the great and not so great ones, and which ones are a good fit for your business style.
So, what's the difference between a freelance copywriter and a copywriting agency?
Freelance copywriters are a nomadic bunch who travel to all parts of the world while they write to cover their travel costs. Well, that's what many of the marketing emails I receive say anyway. And, all you need is a laptop, and if you can string a few sentences together you are good to go. No Experience Necessary!
In reality, a freelance copywriter is more likely a one man/or woman band who works from a home office, is highly experienced, and has worked as a professional in one or more other industries prior to becoming a copywriter. They may also have run their own bricks and mortar or online businesses and they utilise all of those skills and experiences to create engaging and enticing copy for businesses just like yours. They've most likely walked a mile or two in your shoes.
Whereas, a copywriting agency is usually a large and clunky organisation with many employees, who will only work with big business who can afford them. A sweeping generalisation, I know, but there is a truth there.
A freelance copywriter will get to know you and your business.
A freelance copywriters' job is to know your business, how it works, what types of products and services you sell, what makes you different from others, how your business portrays itself and so on. They'll ask many questions to get into the "nitty gritty" details to understand all of the "ins and outs" of what makes everything tick, so they can write the absolute best copy that will set your business apart from all others.
A freelance copywriter only gets paid when the job's done.
A freelance copywriter only gets paid once they complete a copywriting project to the satisfaction of their client. However, most will require some portion of an upfront payment as a gesture of goodwill, trust and commitment of both parties and to ensure that you are serious about using their services.
A freelance copywriter has many adaptable skills.
A great freelance copywriter has spent many years honing their skills. An experienced copywriter is not only skilled in writing high quality and engaging copy but should also have great communication and interpersonal skills. Add to that, many copywriters may have previously worked in fields such as finance, legal, media, consultancy or similar which bring great life experiences and expertise.
A great freelance copywriter is not someone who has just decided "at the drop of a hat" to become a copywriter because someone told them, all they need is a laptop and to be able to string a sentence or two together.
How do you know you are dealing with a Quality freelance copywriter?
How do you know the difference between a great freelance copywriter and a bad one?
The simplest way is to ask for examples of their previous work. Actually, a quality copywriter will be upfront at the beginning and should make this easy for you, by showing examples on their own website. You can also take a look at the quality of their own blog and writing style to see if they are a suitable fit for your own business.
So, there it is. A great freelance copywriter should have these qualities:
I could go on, but that would be quantity over quality and great freelance copywriters don't do that!
I hope you enjoyed this post. Feel free to comment, as always.