Does your Financial Services Copy Sound A Bit Boring?
- Does your financial services website copy need a facelift?
- Could your words do with some reimagining?
- Does your website copy need to feel a little bit sexier?
Let's face it, … finance is just not that exciting to most people. Actually, most folk find it pretty bloody boring if we're honest!
But It Doesn't Have To Be.
Being finance nerds (like you and I) , we love all things finance and think it's a great subject to talk about at parties, but sadly it's just not that interesting to the general public.
Trust me, I know. I've seen peoples eyes glaze over when I was a Mortgage Broker and Financial Advisor for 20+ years. I'd tell people briefly what I did, then quickly change the subject to something more interesting before they looked to escape to the nearest exit. "I don't think we've met. So, what do you do?"
How Do You Make Finance Sound Just A Little Sexy?
So, you're a finance specialist and you want to attract more customers. How do you keep potential customers entertained and interested enough to stay a while? To ask you questions, or to take the next step?
For one thing,
Your website and social media pages should be a beacon of light and shine brightly about all the great things finance and financial services brings to your customers.
Finance is not just about numbers, it's about people.
Making finance sound sexy requires imagination.
Instead of talking about products and all the benefits, we need to use metaphors, or use imagery to get inside your customers mind.
We can tell stories of success, how finance helps people and provide case studies exploring positive outcomes, and so forth.
With these methods, we get to tap into our customers emotions.
Let them imagine themselves in their new home, holidaying in some far off destination, or enjoying a great retirement.
Remember, that all of these great events only happened because their successful investments that you provided funds and advice for, allow them the freedom to live a more prosperous and enjoyable lifestyle.
Do you need help to add a little Joosh, or a bit of Spark to your financial website copy?
Why use me to write your Financial Services Copy?
- I know your industry having spent more than 20 years providing clients with investment and personal advice
- I was a highly experienced investment mortgage broker and financial advisor (specialising in all things SMSF)
- I'm reliable and trustworthy and I've worked with many other businesses, like yours
Ask Me How I can help "rev things up" for you.
Why don't you head on over to my contact page and tell me all about it.