do your emails get the response you hoped for?
Email Marketing is a well proven and still highly relevant communication channel, but you must get it right!
Whether your reason for sending emails is to get your foot in the door, to announce a sale or special event, or to create interest in your products or services, there is the right way and the wrong way to go about it.
Mostly people get it wrong. Why is that?
Because, when we send a direct email or sales email we give too much detail and the recipient makes their decision that they don't need our products or services before we even get to talk to them.
Or, if we try too hard to make the sale on the first hit, we can come across as too pushy or even worse, desperate.
It's pretty difficult to make a home run every time we go up to bat, unless you are Barry Bonds or Sammy Sosa (trust me - Google them).
Much of the time sending direct emails or sales emails needs to be a methodical process, giving just the right amount of information to entice and excite the recipient.
The aim is to encourage the recipient to ask for more information, or to peak their interest enough to look more in-depth at your offer. It's not to make the sale, well not yet! That comes later.
What type of emails to use and when?
Well, that depends highly on what you want to achieve! Here are some basic examples:
- Sales emails - to introduce a new prospect to your business and its products or services, possibly with follow up emails, prior to phone calling
- A special offer or sale event and you want to let your existing customers know all about it - an initial email with your offer followed by a series of (autoresponder) emails to keep their interest and to create urgency before your offer expires
- Email Newsletters to your existing customers - to announce a special event or new and exciting products that you know will be of interest to them
This Sounds Great. How do I do this for my business?
I can see this helping my business immensely. How do we get this happening?
Easy! Head on over to my contact page and give me a brief rundown on what you want to achieve and I'll be in touch.